Given the large quantity of variables included in financial statements, a very long list of meaningful ratios can be derived. Financial ratios are usually expressed in percentage or times. Typical values for the current ratio vary by firm and industry.

It is calculated as the trailing 12 months Total Revenue minus the trailing 12 months Cost of Goods Sold divided by the trailing 12 months Total Revenue and multiplied by Gross Margin - 5 Yr.

Greater debt means greater leverage, and more leverage means more risk. This is an important indication of financial health. Closely monitoring this ratio on a monthly or quarterly basis can quickly underscore any change in collections.

Generally, financial ratios are calculated for the purpose of evaluating aspects of a company's operations and fall into the following categories: The formula is similar to ROA, except that net sales is used instead of net income. However, rather than setting a general set of expectations for the entire sales staff, it might be more useful to vary expectations according to department, employment length or the size of a sales territory.

Conversely, a current ratio significantly lower than the industry average could indicate a lack of liquidity. Sales dollars per hour is calculated by dividing total hours for all salespeople by gross sales.

A beta greater than one indicates the stock is more volatile than the market. Receivables Turnover Annual Credit Sales Accounts Receivable The receivables turnover often is reported in terms of the number of days that credit sales remain in accounts receivable before they are collected.

Current Liabilities A subsequent innovation in ratio analysis, the Absolute Liquidity Ratio eliminates any unknowns surrounding receivables. This helps to eliminate complacency within an inside or outside sales department and provides a solid base for future training and development.

Back to Outline VII. A debt ratio of 35 percent means that, for every dollar of assets the firm has, 35 cents was financed with borrowed money. However, the normal current ratio fluctuates from industry to industry.

A standard list of ratios or standard computation of them does not exist. Financial ratios can be classified into ratios that measure: Similarly, the fixed charge coverage ratio, also known as the debt service coverage ratio, takes into account all regular periodic obligations of the firm.

Sales dollars per salesperson is calculated by dividing the number of full-time-equivalent salespeople by gross sales amounts. They sometimes are referred to as efficiency ratios, asset utilization ratios, or asset management ratios.

The value of common shareholders' equity in the books of the company is divided by the average common shares outstanding. Given the large quantity of variables included in financial statements, a very long list of meaningful ratios can be derived.

A set of five financial ratios can help a small-business owner assess performance according to whether sales goals are being met and whether revenue is where it should be. A low price to sales ratio for example, below 1.

The cash ratio is defined as follows: Direct selling costs are displayed as a percentage of total sales wages divided by gross sales for the reporting period.

Generally, the higher the ROS the better. A debt-to-equity ratio of 45 percent would mean that for each dollar of equity financing, the firm has 45 cents in debt financing.

This ratio is particularly important for lenders of short-term debt to the firm, since short-term debt is usually paid out of current operating revenue.

The quick ratio is an alternative measure of liquidity that does not include inventory in the current assets. If it is smaller than 1, assets are primarily financed through equity. An increasing ratio indicates you are using your assets more productively.

There are two types of working capital:. Common-Size Income Statement. Financial statement analysis includes a technique known as vertical analysis.

Vertical analysis results in common-size financial statements. Liquidity Ratios The first category of ratios included in our list of financial ratios is the liquidity ratio.

Liquidity describes the state of a company’s assets, in terms of how quickly and easily it can turn those assets into cash when necessary. Ratios and Formulas in Customer Financial Analysis.

Financial statement analysis is a judgmental process. One of the primary objectives is identification of major changes in trends, and relationships and the investigation of the reasons underlying those changes.

Free online financial terms dictionary and financial ratios definitions - business training and consulting for management, sales, marketing, project management, communications, leadership, time management, team building and motivation.

Financial ratios are one of the most common tools of managerial decision making. A ratio is a comparison of one number to another—mathematically, a simple division problem.

Ratio Analysis of Financial Statements – This is the most comprehensive guide to Ratio Analysis / Financial Statement Analysis This expert-written guide goes beyond the usual gibberish and explore practical Financial Statement Analysis as used by Investment Bankers and Equity Research Analysts.

Financial ratios and sales
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Financial Ratios