Moreover, Apple has a reputation of developing highly innovative, well designed, and well-functioning products, as well as for delivering a great customer experience and sound financial performance.
Sliwinska et al, 2. The rising use of social media is also an opportunity because it increases demand for digital devices like Apple products. They introduced Apple I computer in which was a failure but inthey launched Apple II which was successful. The threat is quite high due to other big brands competing at the hardware, design and software level.
With its operations in various markets around the world, the company deals with different sets of SWOT factors based on regional situations. In-store promotion and awareness helps in personal selling where the users can touch and test.
Apple has the opportunity to grow its App Store. Such innovation reduces the adverse effects of imitation on revenues. So this can be another target market for Apple, where they are away from their country but feel connected with the product from their country.
Opportunities are external factors based on the industry environment. If customers have good experience while they purchase some products, there is a high likelihood that they may repeat to buy is. Additional free trade policies increase the opportunities for Apple to distribute more of its products to various markets around the world.
In addition, because of its premium pricing strategy, the company has the weakness of the dependence of sales on high-end market segments. Conclusion and Recommendation In brief Apple Company is very innovative and early adapters and it is typically the foremost company who takes new innovative products as compared to other companies.
Revenue of Apple in billion, Source: Apple can exploit this opportunity by offering cloud-friendly devices and apps. So besides customer involvement, what other factors could influence customer behavior.
Threat of substitute product If the need of consumers is same then the product can be substituted otherwise not Campbell et al, The numbers in Q2, are down as compared to Q1, when Apple smashed all its previous records as you can see in Figure 1.
This is also adopted by Amazon recently. For instance, the high economic growth rates of Asian countries are major opportunities for Apple to increase revenues through sales in these foreign markets.
A review of academic research from the last decade. Apple has a command on higher price than average price due to highly personalized and people friendly devices. Cloud computing trend opportunity Technological integration opportunity Growing apps market opportunity Cloud computing is becoming popular among individuals and organizations.
Speed and effectiveness are important because competitors are also targeting these high-growth economies. Its current product lines are highly successful. Bargaining power of suppliers Bargaining power of suppliers can make the profits down of Apple by indicating high prices for supplies Sethi, Second, Apple has a full variety of software, products and apps which are interlinked and maintain each other.
In the context of this SWOT analysis, the company is capable of introducing profitable new products by virtue of its strong brand image.
Apple keeps focusing on creation. This involves giving a proper structure to the innovative ideas and arranging deadlines for the same. In other words, it creates a competitive advantage no other company can match.
This is because teens are attracted to the value of an iPod and this translates into wanting iPhones, Macs, and other products later on in life. However, the rapid growth of developing countries is more significant. As a result of these economic factors, purchasing power of people reduced which negatively affected the sale of Apple products due to its higher price.
Also, Apple has accumulated amount of loyal customers. Analysis of industry competition……………………………………………………………. Although the price of Apple is not cheap, there are still many customers would like to purchase it. Although with lot of technical limitations the company has experienced good sales with the help of strategic partners and intensive advertising.
•How scientist and engineers can become more effective communicators by using Customer Needs analysis & Storytelling • Learn from • Steve Jobs & Apple Computer – Customer centric branding • Steve Blank’s Customer Discovery & Development method • Tillman Gerngross – focus on Customer Needs • Allergan Portfolio Management –use of Customer Needs Analysis.
Page 2 EXECUTIVE SUMMARY Apple Inc. is a leader in consumer electronics, designing and manufacturing mobile phones, tablets, personal computers, and other devices. Marketing Analysis of Apple Inc. rodrigo | November 19, WritePass - Essay Writing - Dissertation Topics [TOC] Probably due to good profit on each unit from willing customers and they want to gain high volume sale from the larger customer base they had developed.
They have structured this in different countries and adding more. Product Company Careers Support Community Contact Apps. Transcript of Consumer Behavior Analysis: Apple Inc. Role Specialization Productivity Keeps you up to date Allows for socialization among friends Takes great pictures Relative Influences of Family Members Positioning Map.
This PESTEL/PESTLE analysis is a guide for Apple in is strategic formulation process. Apple has already taken steps to address the opportunity to improve customer perception about its products by improving employment practices throughout its supply chain.
Based on this part of the PESTEL/PESTLE analysis model, Apple is already. Essays - largest database of quality sample essays and research papers on Apple Inc Customer Analysis.Apple inc customer analysis